5% activation rate among attendees. 20% conversion rate for content.

How to spread the great atmosphere of the new venue and the opening event?

Organizers of the opening event of the brand new, high-tech venue and arena were looking for something new and engaging for the attendees.

With one of the most famous local band’s playing at the event, the organizers and the band asked attendees and fans to share photos of their favorite event moments.

A digital poster at the venue and a social media post reached people well and produced authentic moments to be shared.

Novel, authentic fan and attendee interaction.